“There definitely has been an increase in tote bag usage over the past 3-4 years. They’re handy, carry a distinct personality and are super convenient to use. I also feel there could be a direct correlation between festivals/events like Daachi etc that have promoted the use of tote bags,” says Sonya Rehman, an art and culture journalist and founder of From Lahore with Love, a venture which not only aims to revive the joy of snail-mail in Pakistan through a series of postcards, but also pays homage to Lahore’s cultural heritage.
Tote bags, however, have become a style statement lately in Pakistan. Every community pop up features some stalls or stores carrying totes.
The designs of a tote bag also pull consumers in. “I think people buy tote bags because it’s cool, is an extension of their personality and make such a lovely, subtle statement! Besides, tote bags are eco-friendly and durable,” says Sonya Rehman.
Read the full article by Ariba Shahid, published in Profit Magazine on 29 August 2022.
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